Innovate or die

Now we know that Barack Obama will be US President again for the next 4 years we know for sure we have the chance to listen to some interesting speeches. There was barely time for the President to enjoy his victory and also for me it is time to get back to work and focus on the normal work influencing the future.  The US elections were not the only trending topic on Social Media or the only exciting news coming from US. The release of Windows 8 kept me busy and two weeks ago Microsoft announced the release date of Microsoft Dynamics AX 2012 R2 is set to December 1, 2012. The naming of this release makes me wonder what the naming of the next release will be: R3? What would Waldorf think about this 🙂

The release also reminds me on another thing: the importance of innovation and the speed of innovation. According to Wikipedia Innovation is the development of new customer’s value through solutions that meet new needs, inarticulate needs, or old customer and market needs in new ways. This is accomplished through different or more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

For software development companies’ innovation is the only key to survive. If you don’t innovate, you die. And Microsoft is taking this serious as the Microsoft Dynamics AX community only recently ‘survived’ the impact of the first AX 2012 release from September 2011. One of the good things of that release was that only serious Microsoft Dynamics AX partners (both resellers as well as independent software vendors) could absorb the impact of that release in upgrading their vertical solutions in time. What a massive change and innovation that version brought to the market! And now the community is upgrading the solutions to the R2 release. For sure there is a lot of effort (development capacity) to be done to get all solutions upgraded as soon as possible. Unfortunately the time this takes cannot be spend on real innovation by the partners.

It is interesting to see that different people and different companies think different on innovation. By the way: Think different is not coincidentally the slogan of a famous company selling fruit. There late CEO mentioned “You cannot ask customers what they want and try to give them what they want. By the time you built it, they want something else”. Steve Jobs wrote a book on his secrets of innovation. The secrets deals with doing what you love; putting a dent in the universe; kick starting your brain; selling dreams, not products; saying no to 1000 things; creating insanely great experiences; mastering the message and seeing yourself as a brand. Most people consider Apple to be a very innovative company, but what most people don’t know is that most techniques used in there powerful stuff is not invented by them. Apple has a very good feeling of introducing products against a high market price at the right time. Jobs did not “steal” ideas as much as he used ideas from other industries to inspire his own creativity. Also, company image and being cool plays an important role in their success. Conclusion is that innovation is not only related to Product Development.

Development knows what can be built; Product Management knows what should be built. Marketing knows how to communicate; Product Management knows what to communicate. Sales know what one customer wants to buy; Product Management knows what a market full of customers wants to buy.

Confidence is a key to innovation. Jobs told Stanford graduates “Don’t let the noise of others’ opinions drown out your own inner voice.” Most important is how you think about yourself and your business will have the greatest impact on the creation of new ideas that will grow your business and improve the lives of your customers. And this is what we do, every day of the year. We are happy to announce new customers and new partners recognizing the added value of our solutions to support their business processes. The perfection of a clock is not in the speed of the movement, but in its correctness.

Enjoy also reading our November newsletter.

One thought on “Innovate or die

  1. Hi Eric, thanks for sharing this, refreshing and good to bring our focus on what really counts, as usual 🙂 ! Kind regards, An

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